Presentation: "Transforming Software Architecture with Web as Platform"

Time: Thursday 09:00 - 10:00

Location: Fleming Room


Software architecture has become heavily influenced in recent years by the largest software system in the world: The Web. While the foundations of much of what we understand about software architecture haven't changed, the living laboratory of the Web has created a steady and impressive stream of innovations and ideas that are just now being fully appreciated. Questions such as how to design our systems, which methods are best to make them composable and extensible, how much of an architecture should be pliable and who should be able to influence it are all subjects for which the modern era of the Web has offered up compelling and often startling new approaches.

This session will take a comprehensive look at how the "Web as Platform", one of the foundational concepts of the Web 2.0 era, is changing the discipline and practice of software architecture in important and significant ways that architects and technical leads must know today. Not just an exercise in examination of current trends, attendees will take away useful and immediately applicable methods for improving and extending the discipline of software architecture with Web approaches that can put to work in the enterprise or anywhere else.

President and CTO Dion Hinchcliffe

President and CTO Dion  Hinchcliffe

Dion Hinchcliffe is an internationally recognized business strategist and enterprise architect who works hands-on with clients in the Fortune 500, federal government, and Internet startup community.

He helps lead the industry by evolving the thinking around Web 2.0 in the enterprise in various social media at ZDNet’s Enterprise Web 2.0 Blog and the Web 2.0 Blog and is extensively published in leading industry periodicals and publications including the Microsoft Architecture Journal, AjaxWorld Magazine, SOA/Web Services Journal, and others. He was founding Editor-in-Chief of the respected Web 2.0 Journal and is current Editor-in-Chief of Social Computing Magazine. His thought leading work has been covered in BusinessWeek, CNET News, Wired Magazine, CIO Magazine, and many other well-known periodicals.

In addition to helping companies deliver effective Web 2.0 and Enterprise 2.0 product solutions with Hinchcliffe & Company, Mr. Hinchcliffe is also is a regular keynote speaker on the topics of Web 2.0, SOA, and Enterprise 2.0 and has presented or keynoted at Web 2.0 Expo, CeBIT, Business Integration Forum, Interop, JavaOne, SOA Web Services Edge, Enterprise 2.0 Conference, Office 2.0, and other major business and software conferences. He has also been instrumental in pioneering ideas around next-generation SOA and Product Development 2.0, with many of those ideas being shared in his Blog on Lightweight Processes, Service-Orientation, Enterprise Architecture, and Software Development.

He is also the founder and owner of the popular Web 2.0 UniversityTM the world's leading education solution around Web 2.0 and next generation SOA as well as The Enterprise 2.0 TV Show. He can be reached at or