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SESSION + Live Q&A

Achieving High Load in Advertising Technology

High Load consists of three factors:

  • Latency - The Speed of an individual request, business transaction or event
  • Throughput - The Scale required to process a number business transactions per time period a.k.a TPS
  • Availability - The system 99.XXX% availability 24/7/365 AdTech is the technology that supports Digital Marketing.

The “free” internet services such as, Email, Facebook, Skype, etc. are funded by Digital marketing. In this talk you will learn the technologies used and how they are implemented to see the High Load demanded by Digital marketing. You will also hear some of the War stories and how problems were solved.



Speaker

Peter Milne

Technology Architect @Adform

Peter is a Technology Architect at Adform based in Copenhagen where actively is involved architecting and migrating technologies and work practices to a scalable enterprise platform. Before Adform he was a Field Engineer at Objectivity launching a new Graph Database product: ThingSpan. Prior to...

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Find Peter Milne at:

Location

Churchill, G flr.

Track

Fast & Furious: Ad Serving, Finance, & Performance

Topics

Ad ServingArchitecture

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