Containers can help you reduce the time to market significantly, specially when the whole process for creating and deploying them has been automated and reduced «from commit to production in 5 minutes» but, is your company and its technical and cultural infrastructures ready for such a pace? Containerizing your applications allows you to improve your time to market significantly. But is your company is actually ready for such a speed? Have you thought of the cultural changes that such a technology demands? Is your process flexible and fast enough to keep pace? how is your inter-team communication and collaboration? What is the level of trust that you have in your team? These questions were asked and answered on one of our projects as we moved towards rock-solid software delivery pipeline. I will share the story with you.