Presentation: How to win hearts and minds
Location:
- Westminster, 4th flr.
Duration
Day of week:
- Monday
Abstract
How often do you come across ‘politics’ in your workplace as a challenge or impedance on your work?
In this talk we will share the methods used in political campaigns and show how they can be applied to the workplace to help you achieve your goals.
We will look at the challenges of influencing the opinions and behaviours of people who are either disengaged or have a vested interest not to change.
We’ll show you how you can assess your situation as you would a political campaign, and how to identify the information and resources necessary to achieve your “victory”.
You’ll learn an approach to segmentation designed to generate momentum and increase your grassroots support.
You’ll learn how to create a relevant and meaningful vision that people easily understand and will want to support and share with others.
We’ll look at ways of acquiring regular feedback - “polling” - that enables you to best focus your resources and remain relevant to your supporters.
Our goal is for you to be able to take these tools and techniques to influence and change your situation for the better.
This talk is based on a workshop run at Lean Agile Scotland, where it received positive feedback, and internally at a major UK broadcaster and a small independent consultancy.
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