Although Continuous Delivery has gone viral after the seminal book by Jez Humble and Dave Farley, there is still doubt on its benefits and lack of understanding on the practices to achieve the maximum benefits. In this talk, I will attempt to add my two cents based on our three years' journey to CD at Paddy Power. In particular, I will discuss six benefits of continuous delivery we achieved.

For each benefit, I will explain why the benefit matters to the survival of today's businesses, the concrete measurement of the benefit, and the practices one need to follow to achieve it. The practices go beyond build, test, and deployment automation, and cover areas of organisation, process, requirements, architecture, etc.