On December 24th, 2012 ASW US-EAST1 experienced a region-wide failure that took down the Netflix service for almost 24 hours. Knowing that failure is inevitable in any complex system we evolved our cloud-based, micro-service architecture to support multi-region traffic management and failover capabilities. With that foundation in place we drove initiatives to achieve service ubiquity and rapid global expansion. The overarching theme is #NetflixEverywhere - an amazing, global, highly available movie and TV streaming experience for any member, anytime, on any device, anywhere in the world.

Building and evolving a pervasive, global service requires a multi-disciplined approach that balances requirements around service availability, latency, data replication, compute capacity, and efficiency. In this session, we’ll follow the Netflix journey of failure, innovation, and ubiquity. We'll review the many facets of globalization then delve deep into the architectural patterns that enable seamless, multi-region traffic management, reliable, fast data propagation, and efficient service infrastructure. The patterns presented will be broadly applicable to internet services with global aspirations.