Keynote and Opening: The Technology Platform: Building Blocks for Innovation

Speaker:Werner Vogels

Time: Wednesday 09:00 - 10:00

Location: To be announced

Abstract: In modern enterprises specific business offerings are often build on a core technology platform. Opening up this platform for innovation of partners will lead to a better utilization of the core competencies. has undergone the transformation from application to platform provider and an increasing number of diverse businesses are built on the platform. Platform customers range from retail partners, who integrate at the data level, to enterprise partners who consume platform services, to innovative start-ups who consume fundamental services such as S3, the Amazon storage service. This presentation will dive deep into how technology and architecture have enabled to become a platform provider, while still innovating its technology base at internet speed. Although's scale makes them seem an extreme case, there are lessons learned from this transformation that will be of use to every enterprise looking to provide its technologies as a service or to consume services of business partners.

Pre Banquet Keynote: Meeting the Usability Challenge

Speaker: Larry Constantine

Time: Wednesday 18:30 - 19:30

Location: To be announced

Abstract: In an era of lean and agile development practices and growing pressures to deliver features ahead of the pack, developers and their managers need to use resources wisely. Although nearly everyone acknowledges the importance of users and user experience, usability often ends up pushed to the back of the queue. How then can we know whether what we are delivering makes sense and will work for our users? Designers need to focus sharply on those aspects of users and use with the most impact and greatest potential payoff, but where do we turn?

Usability guru Donald Norman and a growing number of other leaders in the usability field argue that too much attention has been paid to users as people and not enough to what they are doing and trying to do. An approach to usability that focuses on the activities in which users engage offers the potential for delivering dramatic improvements in user performance and satisfaction with much less effort.

Keynote: Democratizing The Cloud

Speakers: Erik Meijer

Time: Thursday 09:00 - 10:00

Location: To be announced

Abstract: The web is rocking the world of developers. Our customers love consistency. They want to have the same rich experience, anywhere, any time, on any device. Our sales people love market share. They want no platform that cannot leverage their web services. We ourselves have embraced agile methods. We want to keep our options open as long as possible and create software incrementally by successive refactorings. This surely sounds like a contradiction, another impossible triangle. As the Dutch artist MC Escher once said "Only those who attempt the absurd will achieve the impossible". Hence we are trying to stretch the .NET framework to cover the Cloud such that it will become possible to incrementally and seamlessly design, develop, and debug complex distributed applications using your favorite existing and unmodified .NET compiler and deploy these applications anywhere.

Keynote: The Yawning Crevasse of Doom

Speakers: Martin Fowler & Dan North

Time: Thursday 18:30 - 19:15

Location: To be announced

Abstract: At technical conferences we talk a lot about technologies to develop and maintain software. In our view, however, the most significant factor in software development is the quality of the communication between those who develop software and those who benefit by the software (users and/or customers). As a result it's important to look at the topics of this and similar conferences and consider how they help us bridge this crevasse.

Keynote Panel

Speakers: To be announced

Time: Friday 17:15 - 18:15

Location: To be announced