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PhD Marc McNeill

No picture of PhD Marc  McNeill Marc is an interaction designer with a PhD. in Human Factors and over ten year's experience of user centered design, usability and customer experience consultancy. Marc works with project teams to help them create compelling customer experiences that fulfill consumer goals and align to key business drivers. He specializes in the bringing together different project stakeholders, building consensus through the use of rapid visual paper-prototyping prototyping techniques. He has worked in financial, retail, government and entertainment sectors, crafting compelling customer experiences to reflect different user needs and requirements.

Presentation: "Who are you building for?"

Track:   Solution Track 1

Time: Wednesday 17:15 - 18:15

Location: Wordsworth Room

Abstract: The term 'the customer' is used a lot in software development, but who do we really mean by the customer. This presentation will consider the difference between the customer as the 'client' and the customer as the end user. ; how do we ensure we deliver value to the people whose lives will be touched by the application we build. This is particularly relevant today; Web 2.0 offers internet businesses and developers a host of new tools and opportunities to incorporate in their on-line offerings. Many of these introduce new interaction styles, or break existing web paradigms that users are familiar with. This will inevitably have an impact on the user's ability to accomplish their goals. Just because we can do something does not necessarily mean we should. By understanding the customer, their needs and motivations we are more likely to deliver successful products.