The Web doesn't care for your finely-honed application architecture principles - for your orthodox tell-don't-ask, information hiding dictums, separated concerns, and guaranteed and reliable delivery strategies. It's an irresponsible place, where exposing your data, polling for results and making your errors the client's problem are considered acceptable behaviour. If it wasn't so successful, it'd be dismissed as an architectural clown. But despite its disregard for polite architectural society, it consistently beats your enterprise application efforts - and all at massive scale. It's time to find out why.

Keywords: Web, architecture, REST

Target audience: Distributed systems developers and architects, and anyone curious about the Web's place in the enterprise