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Ross Mason, CTO & Founder, MuleSoft Inc

 Ross  Mason

Prior to founding MuleSource, Ross Mason was Chief Executive Officer of SymphonySoft Limited, an EU-based company providing services and support for large-scale integration projects.

Previously, Mason was Lead Architect for RaboBank and played a key role in developing one of the first large-scale ESB implementations in 2002. Mason has also worked with NatWest Bank, Credit Suisse and UBS.

Mason founded the open source Mule R project in 2003. Frustrated by integration "donkey work," Ross set out to create a new platform that emphasized ease of development and re-use of components. He started the Mule project to bring a modern approach, one of assembly, rather than repetitive coding, to developers worldwide.

Mason holds a BS (Hons) in Computer Science from Bristol, UK.

Presentation: "To ESB or not to ESB"

Time: Wednesday 10:30 - 11:30

Location: Wordsworth Room

The ESB has become synonymous with integration.  While the ESB grew from the needs of enterprise integration, the landscape has changed and not every project that needs  integration needs an ESB.
Increasingly, web application developors need to integrate with both public and enterprise services. This has evolved to the point where the presentation/logic/data tier model is limited since applications need to be connected to other applications and services.

This talk will provide insights about when to select an ESB, and when not to. We will also look at other alternatives for integration such as Web and REST services, and other frameworks.

This session will conclude with an introduction and demo of iBeans, and new java framework aimed at web developers to make common integration tasks much easier

Presentation: "Enterprise Mashups, why do I care?"

Track: SOA 2010

Time: Friday 10:30 - 11:30

Location: Henry Moore Room


Enterprise Mashups are important since they bridge a void between the web and the enterprise behind the firewall. They break down traditional barriers around data and open up powerful new ways for enterprises to leverage the web as a platform. This session will introduce some mashup concepts, discuss a number of software patterns and describe ways in which enterprises could do more with their applications, and provide a good grounding and practical knowledge about the emerging trend of Enterprise Mashups and how they might apply to the enterprise.

As the barriers break down developers should have an understanding of the implications and how the pieces fit together. Attendees will learn what enterprise mashups are, what they are not, and get to know some mashup patterns.

Keywords: Architecture, Web 2.0, SOA, Mashups

Target Audience: Developers and architects interested in the potential of mashups for the enterprise