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Jeff Patton, Agile Product Design Expert
Over his past two decades of experience, Jeff Patton has learned there’s no “one right way” to design and build software, but there’s lots of wrong ways. Making use of over 15 years experience with a wide variety of products from on-line aircraft parts ordering to electronic medical records, Jeff helps organizations improve the way they work with the aim of building successful software products. Jeff has focused on Agile approaches since working on an early Extreme Programming team in 2000. In particular he specializes in integrating effective user experience design and product management practice with strong engineering practice. Jeff currently works as an independent consultant, agile process coach, product design process coach, and instructor. Current articles, essays, and presentations on variety of topics in Agile product development can be found at www.AgileProductDesign.com and in Alistair Cockburn’s Crystal Clear. Jeff is founder and list moderator of the agile-usability Yahoo discussion group, a columnist with StickyMinds.com and IEEE Software, a Certified Scrum Trainer, and winner of the Agile Alliance’s 2007 Gordon Pask Award for contributions to Agile Development.
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Presentation: "Using design thinking to stop building worthless software"
Time:
Thursday 16:50 - 17:50
Location:
Elizabeth Windsor, Fifth Floor
Abstract:
Delivering software fast isn’t the same as delivering value fast. The value we’ll get from that software is generally assumed. The real risks are almost always unknown. It’s because every piece of software we design and build is unique. It’s not designed then mass-produced like a car or piece furniture. Lean thinking and tactics that focus on speeding re-production of the same thing over and over doesn’t easily apply to the design and invention of new software. It takes design thinking. In this talk, Jeff describes the simple concepts that characterize design thinking: clear problem definition, ideation, iteration, and execution plans that emphasize continuous learning. You’ll learn how integrating these concepts into a design and delivery process shortens the cycle time from opportunity identification to acquiring real benefit from the use of the software. Jeff will give specific examples of the practices used by today’s successful software design and development companies that effectively integrate design thinking into their development approach. You’ll leave with a toolbox of simple proven practices you can add to your current process to improve the rate you deliver benefit from software.
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