Are you considering founding a startup? What stack would you use? Would you take a bet on a programming language you've never used professionally before? When building a company from scratch, these aren’t just theoretical questions – they’re make-or-break decisions with real consequences.
In a situation where conventional wisdom might point to Golang, TypeScript or Python; Tracebit took a different - and potentially surprising - path by building in C#.
Sam, the CTO & Co-founder of Tracebit, will explore the rationale behind this decision and why it’s been pivotal in enabling a small team to punch above their weight to win discerning enterprise customers in a competitive cybersecurity market. He’ll tell the zero-to-one story of solo-engineering an MVP, landing our first enterprise customer, and growing a high-performing team through practical, in-the-trenches examples of how C# allows you to do more with less while scale increases and runway decreases.
Whether you're launching a new venture or an engineering leader weighing technical tradeoffs, this session offers actionable insights for making technology decisions that serve both immediate needs and long-term vision – and how questioning the consensus about programming languages might be the strategic advantage you've been overlooking.
Speaker

Sam Cox
Co-Founder & CTO @Tracebit, Building Security Canaries at Scale
Sam is the CTO & Co-founder of Tracebit where he’s building and scaling systems to automate the use of cloud-native infrastructure as Security Canaries to detect intrusions and insider risk in cloud environments.
Sam has spent over a decade designing and building critical software systems at scale, previously at Tessian where he architected resilient systems to handle high-volume email traffic for some of the world’s largest enterprises using a shuffle-sharded, cell-based design.
Sam has previously presented cloud security research at fwd:cloudsec, revealing a now-patched technique to uncover the AWS account ID of private S3 buckets.