The Art, Science and Psychology of Decision Making

An exploration into the science behind decision-making, and tips and tricks to improve your ability to make sound personal and professional choices.

What's the focus of your work these days?

I spent the majority of my time at the intersection between many disciplines, in particular Engineering, Product, Delivery, and our organizational transformation team. Identifying the best possible way to evolve our system's capabilities to deliver a digital-first BBC. This requires close collaboration with engineering around implementation questions, work with Product, Strategy, Data, and UX around how to best evolve these capacities according to the user/business needs, and through the deep knowledge of how the systems interact, help identify the best path for delivery. 

What's the motivation for your talk at QCon London 2024?

Decision making is arguably the most important job the more senior you get, however also one of the easiest to get wrong! This talk provides reflections based on training on the subject and taking influences from my work as a coach to help attendees spot potential biases in their approach to decision making. 

How would you describe your main persona and target audience for this session?

It’s for anyone interested in making better decisions. I even use parts of it with my kids to great effect! 

Is there anything specific that you'd like people to walk away with after watching your session?

An awareness how your own drivers and biases can affect your decision making, and a couple of tips and tricks for how to mitigate them


Hannes Ricklefs

Head of Architectures @BBC

Hannes Ricklefs is the Head of Architecture for Metadata, Audience and Publishing within the BBC’s Product Group - which delivers the future of digital products used by millions around the World. Before joining the BBC, Hannes worked for over a decade in feature film VFX, building platforms that enabled the global production of Oscar-winning productions such as Disney’s Jungle Book. He has a strong interest in driving projects that have a positive impact on people and society. 

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Monday Apr 8 / 01:35PM BST ( 50 minutes )


Fleming (3rd Fl.)


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