Behind Booking.com's AI Evolution: The Unpolished Story

Abstract

It’s easy to look at a mature AI platform and imagine a grand blueprint. Ours began with none. What started as a few data scientists hacking on R scripts has grown into an AI platform serving millions of predictions and decisions every day. This is the story of that transformation from an engineering perspective.

This talk traces Booking.com's AI architecture evolution over the last two decades—from deterministic formulas and cron jobs to centralized ML platforms for Ranking, Recommendations, Content Intelligence and GenAI. We'll focus on the backend and infrastructure choices that made that journey possible: data pipelines, serving layers, cloud migration, and platformization. No data science deep dives—just real engineering trade-offs, missteps, and inflection points behind the current AI Platform.

In this presentation, you'll learn from our two-decade journey, with particular focus on:

  • Architecture patterns and trade-offs for serving millions of AI predictions at scale
  • Real lessons learned from data pipeline design, feature engineering and serving layer implementation
  • The organizational and technical inflection points that shaped our platform evolution
  • Common pitfalls to avoid and practical patterns that worked building AI at scale

Speaker

Jabez Eliezer Manuel

Senior Principal Engineer @Booking.com - Building Next-Gen AI Platform, 20 Years in Software Engineering

Jabez Eliezer Manuel is a Principal Engineer @Booking.com with two decades of Software Engineering Experience.

Jabez specializes in mission-critical engineering. At Booking.com, he’s spent a decade tackling high-scale challenges—from delivering high-throughput search personalization in milliseconds to designing the company's unified payment ledger and most recently, a long-term memory system for AI agents.

Today, he drives the engineering behind the AI Application platform that helps product teams ship intelligent and compliant products at scale.

Read more
Find Jabez Eliezer Manuel at:

From the same track

Session architecture

From DVDs to Global Streaming: How Netflix’s Commerce Architecture Actually Evolved

Monday Mar 16 / 10:35AM GMT

Netflix didn’t start as a global streaming platform. It began as a US-centric DVD-by-mail business, with a commerce system designed for one country, one currency, and relatively simple payment flows.As Netflix expanded internationally, those early assumptions began to break.

Speaker image - Kasia Trapszo

Kasia Trapszo

Principal Engineer @Netflix, Leading Architecture for the Commerce Platform

Session architecture

Evolving Wise Architecture to Power a Global Account

Monday Mar 16 / 01:35PM GMT

We all strive for loosely coupled and highly cohesive systems, yet as products scale, it is not uncommon for architecture to drift towards a “distributed big ball of mud” where a single change requires cascading changes across multiple services.

Speaker image - Andrei Tognolo

Andrei Tognolo

Staff Engineer @Wise, 19+ Years in Software Engineering, Previously Senior Consultant @ThoughtWorks

Session

One-to-Many Products, One-to-Many Countries: Scaling Nubank to 127 Million Customers

Monday Mar 16 / 02:45PM GMT

Cloud-native tooling and platform engineering promise everything we need to run software at scale: public clouds, infrastructure as code, developer tooling, and well-understood deployment and scaling models that abstract away complexity.

Speaker image - Laís Oliveira

Laís Oliveira

Principal Engineer and Platform Engineering Architecture @Nubank

Session

Modernising Retail at Scale: Architecting a Cloud‑to‑Edge Platform for a Global Enterprise

Monday Mar 16 / 05:05PM GMT

Modern retail depends on a technology platform that operates consistently across digital and physical channels - from customer experiences to colleague tools and the supply chain that supports them.

Speaker image - Jayesh Bhayani

Jayesh Bhayani

Sr Director Technology @Tesco PLC, Board Member at Tesco Technology and Services Europe, Board Audit Committee Member of Tesco Mobile

Session

Unconference: Architectures You've Always Wondered About

Monday Mar 16 / 03:55PM GMT