Over the years at CodeYourFuture, I've been having loads of conversations with employees at many companies of all sizes; developing different types of software and services, and they come to us with the desire, with the idea of trying to make a difference in society, trying to improve the way that their companies work, trying to make it to become more inclusive. They all come with some general idea about what to do. But I've noticed over the years that many of them really could benefit from some basic framework to be able to implement and define and decide what changes they want to bring within their companies. At the same time, because they typically face this kind of change is difficult to implement. It requires a lot of discussion and a lot of alignment. It can become frustrating for people that really want to drive that change. Sometimes people believe, oh, maybe it's impossible because we have so many other priorities within our product development that we actually cannot implement any change. So the idea of this talk will be to set that path for senior employees at companies that if they really are committed to work towards bringing some change, that there are ways to do it without having to basically quit their jobs and having to want to do something completely different.

The target persona is going to be people that have a very strong motivation on social responsibility, on social impact. I think that's going to be the first level, people that are not satisfied with the way software is being developed or the way things are working within the tech industry. They have a certain motivation for change. In the ideal scenario, they will be senior managers. There are the heads of departments, heads of engineering that can influence the strategy that the company or the teams can go through. So those would be the ideal ones. But I always say that as long as someone has the right set of values, they know why they want to drive some change and will be able to support them with those internal discussions to carry on and make a difference and go in the right direction.

I want them to walk away with a first general idea of an action plan in order to help the company decide what kind of change they want to bring within the social responsibility domain of the product development. I will want them to know to make an action plan on what is the change that they are to bring, how that could be possible and what resources they have available within their own company in terms of the product, in terms of the team that they're having, any other kind of resources available and then start having those discussions internally in order to help them understand, okay, what else do they need to do from there?