Conference:March 6-8, 2017
Workshops:March 9-10, 2017
Presentation: Achieving High Load in Advertising Technology
Location:
- Churchill, G flr.
Duration
Day of week:
- Tuesday
Level:
- Advanced
Persona:
- Data Scientist
Key Takeaways
- Learn about how digital advertising technology deals with size, speed and scale
- Discuss which technology was chosen by Adform and the reason why it was chosen
- Understand how it’s possible to change your mind from startup mentality to enterprise mentality
Abstract
High Load consists of three factors:
- Latency - The Speed of an individual request, business transaction or event
- Throughput - The Scale required to process a number business transactions per time period a.k.a TPS
- Availability - The system 99.XXX% availability 24/7/365 AdTech is the technology that supports Digital Marketing.
The “free” internet services such as, Email, Facebook, Skype, etc. are funded by Digital marketing. In this talk you will learn the technologies used and how they are implemented to see the High Load demanded by Digital marketing. You will also hear some of the War stories and how problems were solved.
Interview
As architects and developers, we often start a project in “startup mode” where we are heroic developers and devops who solve all the problems e.g. setting up development, test and production environments; marathon coding; documentation; consulting to our first customers. We are wizards. But it often we spend a lot of time heroically “plugging up holes in the ship” that we inadvertently created.
As the organisations starts to grow, the challenge is how we can become more productive and often means that we have replace heroics with solid methodical techniques. This can be hard, at times it feels like giving away the baby.
My daily work is to help Adform’s vary excellent and dedicated Developers and DevOps to become more Enterprise focused and reduce the need startup heroics.
I’m almost at the end of my career, and after 37 years of success, and a lot of mistakes, I want others to benefit from my experience.
I will discuss the technology that Adform chose to achieve High Load in adtech, the reasons why we chose them, the results, and present ideas that you can use for changing from a startup mentality to enterprise mentality.
Architect (Generalist), Data Architect, Sr Management (VP, CTO, CIO, Director).
Attendees can see what technology is available and get some advice for high load systems.
In the hardware world it’s GPU technology and flash storage and SSDs who are most disrupting. From the software side deep learning is the most disruptive technology. Finally there’s new technology which is an extension to computer vision and perception. It goes further than recognizing a license plate by showing for instance how fast the car is going and how the picture was taken, or instead of recognizing that there’s a face in an image it tells you who’s face it is.
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