Driving Business Success: Exploring ING's Tech Strategy for Customer Value Creation

QCon London 2024

Sponsored session

Driving Business Success: Exploring ING's Tech Strategy for Customer Value Creation

Monday Apr 8 / 01:35PM BST, Westminster (4th Fl.)

Abstract

In this presentation, Rocío López (CIO ING Spain & Portugal) will relate how technology has become the pioneering driver to improve the business. In an era where differentiation is key, the use of technology has been a major enabler for creating value. Having the latest technology is something available to anyone. For this reason, the key is not about the “what”, it is about knowing how to use this technology for the benefit of our clients and our businesses. Rocío will show what technical patterns ING has adopted and how they have been channeled in business value, such as hyper-personalization, data usage for customers’ engagement, CI/CD in an innovative and agile environment or how important it is to foster diverse teams to make everything happen. Join in to get a taste of these key ingredients for success.

Sponsored session

76% senior dev or higher
1:11 speaker ratio
60+ practitioners

QCon London 2024 is a three day conference for senior software engineers, architects and team leads. An international program committee of working engineers selects every session. Patterns and practices, not products and pitches.

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