Track: Product Mastery


Day of week:

So you want to be a Product Master. Its a journey, and along the way you'll need tools like Agile UX, Lean StartUp and Data to help you. So come have fun with fellow Product Managers and Business Analysts as you learn about Value Management. We'll even tell you dark tales of Snarks, Hippos and other dangerous obstacles you'll meet along the way.

Track Host:
Aino Corry
Retrospectives Facilitator
Aino Corry is technical conference editor and retrospectives facilitator. She holds a masters degree and a ph.d. in computer science. She has 12 years of experience with Patterns in Software Development, and teaches OO design, software architecture and development in academia and industry. Aino is member of GOTO Aarhus Program Advisory Board In her spare time, she runs and sings (but not at the same time)
10:20am - 11:10am

by Tony Quinlan
Chief Storyteller at Narrate

SenseMaker is a tool that combines qualitative material with quantitative analysis methods, but without the problems of textual, sentiment or expert interpretation. Tony will use his experience of running projects and deep understanding to explain and illustrate the SenseMaker® method - from preparing the ground through gathering experiences and qualitative material to analysis and action planning.

11:30am - 12:20pm

by Melissa Perri
Product Development and Process Consultant, Enterprise Trainer, UX and Product Management

Have you ever built a product that your customers did not use? Are unsure if the product you are currently building will be successful?


Companies spend an enormous amount of money building products that no customers want. Coming up with great, creative ideas is not the mark of good Product Management - it's learning to kill the bad ones early. You'll learn how to destroy your bad product ideas before they go to market while achieving your business goals and determining...

1:20pm - 2:10pm

by Chris Matts
Agile Practitioner and Programme manager

A session about Snarks, Mimsyness and the Bandersnatch. Chris will do the unthinkable... He will discuss how to manage product mastery. He will answer questions like "How do we decide whether to use analysis or product management techniques'? (We use Cynefin of course). What does the end to end process look like (Feature Injection of course)? And what is the least amount of process we can get away and still be able to manage the process (A few visible queues of work. Though that's not so...

2:30pm - 3:20pm

by Richard Kasperowski
QCon Open Space Facilitator

Open Space

Join Chris Matts, our speakers, and other attendees for the Product Mastery Open Space.

What is Open Space?

Every day at QCon London, we’ll open space five times, once for each track. Open Space is a kind of unconference, a simple way to run productive meetings for 5 to 2000 or more people, and a powerful way to lead any kind of organization in everyday practice and extraordinary change.



3:40pm - 4:30pm

by Lisa Long
Product Manager at

Ever wondered what life is like for a product manager at a large company? or a small company? or a company you launched yourself? For those inquiring minds, Lisa Long will take you through her journey in all of these situations. Working with teams ranging from two people in an art gallery to three thousand spread across twelve time zones, she´s seen the extremes of working through a product vision and getting something shipped. Or, as it happens, not shipped.

Come for the...

4:50pm - 5:40pm

by Shane Hastie
Chief Knowledge Engineer at Software Education

A number of agile brands downplay the need for business analysis and requirements management on agile projects, putting large store in the role of the Product Owner. This talk tackles some of the problems this misconception can result in and shows how effective product ownership almost always requires a team with a variety of skills and backgrounds to be effective.


Product Ownership requires clarity of vision, alignment with organizational strategy, understanding of the...


Covering innovative topics

Wednesday, 4 March

  • Architecture Improvements

    Next gen architecture, Arch over the full lifecycle, Bleeding edge tech in legacy, Cognitive biases in architecture, Evolving Architecture.

  • Big Data Frameworks, Architectures, and Data Science

    As big data tools and architectures continue to evolve, how do you architect and select technologies that work now but are also future-proof?

  • DevOps and Continuous Delivery: Code Beyond the Dev Team

    As infrastructure becomes as malleable as code, a unified approach from reqs to ops is needed to deliver promised breakthroughs.

  • Engineering Culture

    The best teams and companies talk about how to create amazing engineering cultures.

  • Java - Not Dead Yet

    Java is evolving to meet developer and business needs, from lambdas in Java 8 to built-in support for money types rumoured for Java 9.

  • Mind Matters at Work

    How theories from neuroscience and psychology can help us better understand IT professionals and discover what really motivates them.

Thursday, 5 March

  • Docker, containers and application portability

    People building stuff for and with containers showing why application portability is important, and what can be done with expanding ecosystems.

  • Evolving agile

    Reflecting on and learning from successes and failures in applying agile approaches since the creation of the Agile Manifesto and exploring ways of applying agile practices to increase business value.

  • HTML and JS Today

    The state of the art in web technologies. What is important to know and why?

  • Internet of Things

    What software devs need to know to design and build for instrumented environments and reactive things, what new issues and questions it raises.

  • Modern CS in the Real World

    How modern CS helps you tackle today's problems.

  • Reactive Architecture

    How to create reactive systems is more than simply learning a framework. Thinking in a reactive way helps you to design responsive architectures.

  • The Go Language

    The Go Language - Concurrency, Performance, Systems Programming.

Friday, 6 March

  • Architectures You've Always Wondered About

    Get a rare look behind the scenes and get to see the architectures of the most well-known sites with the least known architectures.

  • Low latency trading

    The 'race to zero' continues. Join us to learn about the latest tecniques being deployed to optimise order routing and execution.

  • Open source in finance

    Financial services have changed from OS as cost-saving to a competitive weapon. See open source projects that are disrupting the finance industry.

  • Product Mastery

    Come have fun with fellow PMs and BAs as you learn about Value Management. We'll even tell you dark tales of Snarks, Hippos and other obstacles.

  • Taming Microservices

    Tackling the challenges of microservices in practice.

  • Taming Mobile

    Mobile is no longer the Next Big Thing but a requirement for your business. Hear from those who have implemented successful mobile systems.